Senior Heating Services – Building a Stronger Local SEO Foundation

Background

Senior Heating Services is a UK-based company specializing in home heating and boiler repair services. While the business was well-established locally, the company’s online visibility remained limited—particularly in local search results and Google Maps.

They approached me to lay the technical groundwork for long-term SEO growth, with a strong focus on local visibility and search engine compliance.

Project Information

Client: Senior Heating Services
Industry: Home Heating & Boiler Services (UK)
Duration: 3 Months

Services Provided:

Technical SEO Setup
Local SEO Optimization
Platform: Google Search Console

The Challenge

The company had a minimal online presence, with almost no organic clicks and weak local rankings. Major obstacles included:

No technical SEO framework in place
Weak Google indexing and crawlability
Poor visibility in local “near me” searches
Unoptimized service pages with limited geographic targeting

The goal was to build a local SEO foundation, enhance technical health, and start capturing location-based traffic.

Our Approach

A 3-phase strategy focused on technical health and user intent optimization:

SEO Strategy & Keyword Targeting

Implemented structured data (LocalBusiness schema)
Improved XML sitemap and robots.txt for better crawling
Fixed broken links, added canonical tags, and improved index coverage
Monitored technical progress using Google Search Console

Local SEO Optimization

Optimized Google Business Profile (GBP) for service areas
Added localized keywords to main service pages
Created city-specific content blocks targeting regional searches
Submitted site to relevant UK business directories

Results Achieved in 90 Days

After foundational SEO work, Senior Heating Services saw measurable local search improvement:

Metric	Pre-Campaign	Post-Campaign	Growth
Organic Clicks	~25/month	142+ (total)	470% increase
Impressions	~3,000/month	32,300+	978% increase
Avg. CTR	0.1%	0.4%	300% increase
Avg. Ranking Position	>60	30.2	50% closer to first page

Key Highlights:

32,300 Impressions
142 Organic Clicks
0.4% Click-Through Rate (CTR)
Average Position: 30.2

Although in the early stages, this campaign helped Senior Heating Services appear in more local searches and start ranking for targeted service areas critical groundwork for future scaling.

Conclusion

This campaign demonstrates how a data-driven SEO strategy, combined with technical cleanup and optimized content, can lead to significant visibility gains even in highly competitive industries like fire safety and compliance. In just three months, UK Safety Management went from being virtually invisible in search results to achieving over 1.19 million impressions and thousands of new organic visits. With improved ranking positions and a rising CTR, the site is now well-positioned to continue climbing toward first-page dominance.This case underscores the long-term value of strategic SEO especially for service-based businesses looking to scale their digital footprint and capture qualified leads organically.