Oriental Beauty – Elevating a UAE-Based Skincare Brand’s Organic Visibility

Background

Oriental Beauty, a UAE-based skincare and wellness brand, faced significant challenges in gaining traction through organic search. Despite offering high-quality, natural skincare products, the website suffered from low visibility on Google, resulting in limited organic traffic and missed growth opportunities.

The goal was clear: revitalize the brand’s organic search performance by identifying technical roadblocks, optimizing key pages, and improving overall search engine compliance.

Project Information

Client: Oriental Beauty
Industry: Wellness & Skincare (UAE)
Duration: 3 Months

Platform: Google Search Console

The Challenge

Oriental Beauty came to me with a beautifully designed website—but it lacked the technical SEO foundation and keyword optimization needed to compete in the saturated skincare market.

Some of the core challenges included:

Minimal organic traffic and impressions despite regular content uploads
Poor average ranking position, making it difficult for users to discover the brand
Low click-through rate (CTR) due to under-optimized meta titles and descriptions
Technical issues like slow load times, broken links, and mobile usability errors
Unstructured on-page SEO, making it harder for Google to crawl and index pages effectively

They needed a full SEO overhaul that didn’t just identify the issues but fixed them at the root.

Our Approach

A 3-phase strategy focused on technical health and user intent optimization:

Comprehensive SEO Audit

Using tools like Google Search Console and Screaming Frog, I conducted an in-depth audit. Key issues uncovered:

Broken links
Missing meta descriptions and title tags
Duplicate content
Poor mobile experience

On-Page Optimization

I rewrote meta titles/descriptions, improved keyword targeting, optimized headings, and ensured proper content structure.

Integrated semantic keywords
Optimized product and blog pages
Strengthened internal linking

Technical Fixes

Collaborated with the development team to fix:

Sitemap and robots.txt errors
404 and redirect loops
Mobile responsiveness issues
Page speed performance

Results Achieved in 90 Days

After implementing changes, Oriental Beauty saw dramatic improvements:

Metric	Pre-Campaign	Post-Campaign	Growth
Organic Clicks	~400/month	2,970+ (total)	640% increase
Impressions	~20,000/month	237,000+	1,085% increase
Avg. CTR	0.8%	1.3%	63% increase
Avg. Ranking Position	58+	23.6	Improved to Top 10

Key Highlights:

237,000+ Impressions
2,970+ Organic Clicks
1.3% Average Click-Through Rate (CTR)
Average Google Position: 23.6

Conclusion

This project highlights the power of focused SEO strategy combined with technical cleanup. Within 90 days, Oriental Beauty’s online visibility improved dramatically, creating a stronger foundation for long-term organic growth.