SEO Growth for Nativo.ae (UAE-Based Brand)

Background

Nativo.ae, a UAE-based e-commerce brand, struggled with low organic visibility and declining website traffic. Despite offering unique products, their site ranked poorly on Google, leading to missed revenue opportunities. The goal: revitalize organic search performance through technical SEO and content optimization.

Project Information

Project: Full SEO Audit + On-Page Optimization
Duration: 3 Months
Platform: Google Search Console

The Challenge

Poor Search Rankings: Critical pages buried beyond page 3 of Google.
Low Visibility: Minimal impressions in competitive UAE markets (e.g., Dubai, Abu Dhabi).
Technical Gaps: Crawl errors, slow load times, and unoptimized metadata.
Content Issues: Product pages lacked keyword targeting and structured data.

Our Approach

A 3-phase strategy focused on technical health and user intent optimization:

Comprehensive SEO Audit (Week 1-2):

Crawled 1,200+ pages using Screaming Frog, identifying 85+ critical issues (broken links, duplicate content, missing alt tags).
Analyzed competitors’ keyword strategies in the UAE region.
Benchmarked site speed (4.2s avg. load time) and mobile usability.

On-Page Optimization (Week 3-8):

Technical Fixes:

Fixed 100+ crawl errors.
Compressed images (reducing load time by 52%).
Implemented schema markup for products.

Content & Metadata:

Rewrote 60+ product titles/descriptions with UAE-focused keywords (e.g., “premium dates Dubai,” “authentic Arabic gifts UAE”).
Optimized H1/H2 tags and internal linking.
Created location-specific pages targeting Emirates cities..

Results Achieved in 90 Days

After implementing changes, Nativo.ae saw dramatic improvements:

Metric	Pre-Campaign	Post-Campaign	Growth
Organic Clicks	~400/month	3,230+ (total)	710% increase
Impressions	~20,000/month	137,000+	585% increase
Avg. CTR	0.8%	2.3%	188% higher
Avg. Ranking Position	58+	22.4	Top 25 rankings

Key Highlights:

Achieved top 3 rankings for 15+ high-value keywords (e.g., “luxury dates UAE,” “corporate gifts Dubai”).
92% reduction in site crawl errors.
Mobile traffic surged by 320% post-speed optimization.

Conclusion

This project underscores how precision fixes + market-specific SEO can turn underperforming sites into traffic magnets.